How to Conduct Market Research on a Shoestring Budget

Launching a business requires taking a leap of faith.

Wouldn’t it be nice to know that it wasn’t in vain? In this course, you will discover the techniques and tools you need to connect and engage with your audience on a shoestring budget. You will learn how to:

  • Determine and validate whether you should pursue your niche.


  • Learn how your company can differentiate itself from the industry by inventing or enhancing methods to please your audience.


  • Incorporate market research into your content marketing.


  • Acquire skills to help you effectively track your efforts in order to make the best decision to grow your niche.


  • Private Facebook Group


Guess what? In order to accomplish all of the above, you don’t have to hire a fancy schmancy market research agency. Regardless of whether you are a newbie or a seasoned entrepreneur, everyone can learn something new from this course.

Each module is accompanied with resource guides with step-by-step instructions that will help further reinforce the concepts and tools that you will need to be successful in your online journey. 

In addition to this, you will not be alone during your journey because I will be taking the trip with you. You will have lifetime access to this course and the ability to ask questions along the way. I will continue to update this course when I come across additional concepts and tools that will benefit you.

Don’t rob yourself of the opportunity to perfect your ability to connect with market research.

See you inside the course!

Your purchase of this course means that you agree to the terms of service, refund, and privacy policies.

Stop by our resource library in order to grab additional freebies!




  • Welcome! FREE
  • Market Research Data FREE

Master Your Niche Workbook

  • Starengu's Master Your Niche Workbook

Discover or validate your niche


  • Discover your niche
  • Do you have questions? We've got answers!
  • Discover your niche quiz

Create new market space


  • Learn how to identify and satisfy gaps within the industry
  • Learn how to effectively create or redesign a new product
  • Do you have questions? We've got answers!
  • Create new market space quiz

How to create a buyer persona


  • Buyer persona
  • Do you have questions? We've got answers!
  • Buyer persona quiz

Discover how to approach and resolve your business issues


  • Learn the process you should use to approach and resolve your business issues
  • Do you have questions? We've got answers!
  • Discover how to approach and resolve you business issues

Goal Setting Formula


  • How to make actionable goals
  • Do you have questions? We've got answers!
  • Goal Setting Formula Quiz

The impact of market research on your content marketing efforts


  • Market research + content marketing = Happy audience
  • Do you have questions? We've got answers!
  • The impact of market research on your content marketing efforts

Discover how to track your progress


  • Learn how to track your progress
  • Do you have questions? We've got answers!
  • Discover how to track your progress

BONUS: How to Conduct Keyword & Hashtag Research


  • Keyword & Hashtag Research
  • Keyword and Hashtag Research

Thank you!

  • I want your feedback!

About Your Instructor

LaTosha  Johnson

LaTosha Johnson

Digital Marketing Strategist

Hello, is it me you're looking for? Sorry, I couldn't resist...

My name is Tosha and I thoroughly enjoy creating digital marketing courses. I have over 10 years of marketing and communication experience, so I know how difficult it can be to maintain the delicate balance of attracting and retaining customers. It's even more difficult when you're operating on a shoestring budget (no worries, I've been there).

My goal is to be that much-needed shortcut you desire to reduce the amount of time it takes to connect with your audience. When people question your brand's identity, the DIY marketing strategies we discuss during the course will ensure that you both share the same answer.

I want to congratulate you on your decision to further develop your marketing expertise. The tips and tricks you learn will open more doors for you to explore. My goal is to provide you with the knowledge you need for so your business can soar to new heights. 

See you on online!


Validate your niche

Create new market space

Improve your content marketing efforts

Effectively track your progress

Private Facebook Group


$127.00 Regular Price Buy $127.00

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I'm Ready to Master My Niche!

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